Davido supports Kanye West in Adidas beef, asks him to join Puma

On February 26, 2024, West posted a video on his Instagram and called the fashion brand out, claiming they had sued him for a whopping $250 million.

He said, “Let me clearly explain what is going on with Adidas. Not only are they putting out fake shoes that are not approved, they are suing me for 250 million dollars and they are also not paying me for the shoes that they are putting out that have my name on them.

They are also using contract clauses and 50 years of business experience to rape an artiste, one of your favorite artists, in front of you all, in broad daylight.”

In a previous post, he encouraged his fans to boycott the brand and refrain from purchasing the shoes. He wrote, “Anybody who loves Ye would not buy these fake Yezzys I never made these colorways I’m not getting paid off of them and Adidas is suing me. All the new non-approved 350’s are corny.”

The rapper’s fans, followers, and fellow celebrities rallied behind him to support his quest to boycott Adidas. In response to the video post, fellow American rapper, Snoop Dogg, wrote, “Speak your truth.”

West shared a screenshot of the comment in a new Instagram post, expressing gratitude for the support. He wrote, “Thank you everybody for supporting me in this fight with Adidas. Thank you Snoop and thank you to all my fans. Your words are making a difference right now.”

Davido, who is currently in a partnership with Adidas’ competitor Puma, wrote, “Come to @puma YE.”

The Afrobeats star became a Puma ambassador in December 2021, made appearances in several advertisements, and even walked the Puma runway during New York Fashion Week in 2022.